Top Tips for Cozzie Livs - Reading Students' Union
01 — Project details
Our aim was to educate and engage students on the financial advice services offered by the SU. A fast-paced, fresh approach offered results.
02 — Creative process
My philosophy was to update the video content style to match popular content creators - with a quick hook, engaging camera work, and snappy lines.
03 — Results
A series of 3 videos offering practical money advice, with a call to action inviting students to access the SU services. The videos saw on average 50% higher engagement than the channel's other content, and the SU has continued to emulate the style in further content.
See all three parts in full here!