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Digital Media & Creative

Freelance

April 2023 — Present

My proudest moment? Single handedly drafting a top-secret new business pitch that secured international interest - with huge earnings potential.

• Launching the Marketing Advisers for Schools digital social media platform, securing coverage in radio and press in alignment with the marketing plan. Advising on creative strategy to secure the interest of a niche audience, marketers in schools.

• Project managing to ensure coordination between client, different specialists, and project team 

• Supporting brands in enhancing their digital presence via developing strategy and content 

• New business research and pitching

Account Executive

Brands2Life, London

Account Executive, Jan 2022 — April 2023

Junior Account Executive, June 2021 — Jan 2022

My proudest moment? My first new business pitch - it was a winner, partially in thanks to my creative vision for the automation industry

• Delivered high level of service to clients to build and maintain strong client relationships, leading to further business opportunities

• Managed social activity including drafting copy, scheduling in line with press activity, and overall strategy

• Secured publication opportunities for and wrote bylines, press releases, op eds and letters in line with client messaging and strategy in tier one industry and national publications including the FT, Computer Weekly, and The Independent 

• Pitched creative concepts to bolster existing client activity and deliver strong new business pitching

• Developed strong media monitoring and journalist networking skills to secure the best opportunities for clients.

• Internal contributions to the company including mentoring interns, being a member of the DE&I Taskforce and Junior Board, and creating the JAE Bible, which informed a new policy for onboarding juniors.

PR Officer

Safebow, Remote

April 2022 — September 2022

My proudest moment? Seeing the power of good in PR as the coverage I secured directly created contributions that allowed us to evacuate real people out of a war zone.

• Volunteer role providing expertise, media training, fielding inbound requests, advising on social strategy, website copy, and more for a grassroots organisation founded out of a desire to help LGBTQ+ people leave Ukraine since the start of the war.

• Secured international coverage including Associated Press, BBC World, ABC Nightline, The Guardian, alongside giving media briefings in both English and French.

• Additionally volunteered as an evacuation coordinator, personally contributing to the safety and evacuation of 30+ people from Russian-occupied Kherson.

Market Researcher, French Speaking

Glance, Paris

September 2019 — January 2021

My proudest moment? Finally realising my dreams of living and working in France and achieving near-native fluency.

• Used media monitoring skills to search for new releases on children's television in the UK and Italy

• Data entry and analysis to provide relevant information to clients

• Provided market research reports to clients such as Pokémon and ITV

• Improved French language and cultural skills to a professional level

• Gained a good understanding of the television, licensing, and audience markets

Corporate Communications Intern

OVO Energy, London

June 2019 — August 2019

My proudest moment? Being one of four people in the room to launch the CEO's personal project, ZeroC

• Managed guestlist for OVO’s 10th Birthday event and launch of sustainability strategy

• Press Office - Writing speaker briefings, press materials, and media monitoring.

• Social Media  - Managing OVO Newswire, OVO’s in-house news platform, alongside establishing a Social Media Bible, the protocol for using Mailchimp and scheduling via a social media platform

• ZeroC - Supported the launch of the campaign through social media management and content creation, collating the stakeholder list, political and climate mapping, and providing desk research

• Navigating the business - In order to gain a good picture of the energy industry and OVO’s role within it, I took the opportunity to meet with people throughout the business. This included the social media, sustainability, communications, and regulations teams, and shadowing a Customer Service Agent to better understand OVO’s customers.

Vice President

Reading University Swing Dance Society

Vice President, Academic Year 2018/19

Social Secretary, Academic Year 2017/18

My proudest moment? Pulling off two international trips to Swing Exchanges in France and Spain, including securing full funding for students.

• Implemented and managed social media strategy 

• Ran a paid Facebook advertising campaign for an event that helped us to exceed our attendance target by 40%, and exceeded our expected income as a result

• Managed all events and set a new precedent for attending international events

• Chaired committee meetings, administration, public speaking, obtained commercial sponsorships

• Lead award applications, recruitment for next committee, hosted AGMs and improved participation in the society and elections amongst students

2:1 BA French and Spanish

University of Reading

Graduated 2021

• CERF French C1 (near-native),  Spanish B1 (intermediate)

• Year abroad in Paris, France, and Oviedo, Spain

• Short course in Social Media

My proudest moment? Arranging a protest that protected my department from staffing cuts