Safebow

01 — Project details

A grassroots operation to evacuate vulnerable LGBTQ+ people from Ukraine sprung up around a call to aid by influencer Rain Dove. Our aim was to harness the media attention on the conflict to secure immediate funds for this international evacuation effort.

02 — Challenge

Scramble together a PR effort to tell their story without endangering the evacuation process, and turn a group of volunteers spread across the planet into a media ready force.

I secured placements in international media, hosted media training for key spokespeople, created essential PR resources for the charity, and acted as PR lead for the duration of the project. In addition to the below, television interviews were also secured with BBC World Service and ABC Nightline.

We managed to achieve international recognition, meaning more referrals to the charity, and a swift injection of cash via public donations.

Safebow assisted over 3000 people evacuating Ukraine during the early months of the Russian invasion. Crucially, they focused on aiding LGBTQ+ individuals who were at extreme risk from the Russian regime, but faced extra barriers in leaving the country.